Some of the most visible signs of the economic downturn are occurring in sports sponsorships. Advertising is on the decline everywhere, as a non-essential cost that can be trimmed. If you know the Clarion Content's opinions about advertising, you will know we are not crushed.
It is the plethora of places we see it happening that keeps smacking us in the face. A few weeks back it was General Motors saying they couldn't keep sponsoring Tiger's bag. We heard from them again earlier this week when they cut ties with the Pittsburgh Pirates. (It took a cratering economy for them to make that move?) We have read of races losing sponsors from biking to NASCAR. A television industry ad sales exec told us this weekend, off the record, Washington better save the car companies, this is killing us. You know it is bad when they are having trouble selling the commercial time for the Super Bowl.
Ahhh, comeuppance.
Fortunately, there some sports where the money hardly matters, nature provides the playing field and the beat goes on.
Posts
3 comments:
Come on, Aaron. GM sponsors the Pirates, Ford sponsors the Lions, and you fail to make a 'too por decision making to get bailout funds' joke?
Rock, you're on it. No kidding huh! Could American car companies be in charge of the worst operating sports franchises?
Post a Comment