Lebron didn't win, but the networks sure did. TNT reported that a whopping 8.6 million viewers tuned in on average to the Eastern Conference Finals. As loyal readers know, the Clarion Content is a firm believer that the Nielsen ratings are bogus. Their number fails to account for anyone who watched this game in a public place (eg. a sports bar) or at a friend's house (counting 'households' skews their data). Regardless TNT had to be in a mood to celebrate. Viewership was up 37% over its 2008 conference finals coverage!
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