Why are the NFL owners aggressively going on the warpath against the players?
In the post King George the II economy, there are a bunch of franchises struggling with cash flow (in some cases needed to service their debt). Struggling to sell out the stadium, no new luxury boxes, no new PSLs and no new naming rights money on the horizon in: Buffalo, Charlotte, Cincinnati, Jacksonville, Nashville, San Diego...
No doubt these greedy old white men (billionaires) are wealthy beyond belief already, but the reason they want a cash grab back from the players (millionaires) is that they don't have as many new revenue streams as they did in the 1990s. (Much like the rest of the America...)
The increase in value of their franchise is only realized when they sell. And 97% of these guys are going to own their team for the rest of their lives.
This year is the perfect time for the owners to attack because they have secured a deal with their television contracts where they get paid-in-full even if there is a labor stoppage.
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